Unless you’ve been living under a rock this summer, you’ve probably heard of The Eras Tour, Taylor Swift’s epic three-hour extravaganza spanning five continents and 146 shows. In the case of some Swifties who attended the shows, however, they might not recall any of this information at all, let alone remember the concert itself.


This is because of “post concert amnesia” that some fans were reported to be suffering from back in June, per the BBC. According to the report, some fans had taken to social media to discuss their guilt at not being able to remember huge moments from Swift’s concerts. Dr. Michelle Phillips, a senior lecturer in music psychology explained that far from forgetting the concert entirely, fans will more likely than not remember the concert for the rest of their lives. Post-concert amnesia, she explains, is simply a result of the fact that “they encode some aspects of the event in memory, and not others.”


According to one TikToker though, there could be a far more sinister reason for the gaps in these fans’ memories: dark magic.


@itsmorganfr Replying to @Haylors_Son thoughts?? #gematria #taylorswift #taylorswifterastour #greenscreen ♬ original sound - itsmorganfr


Per itsmorganfr, who looked up what “eras” means in Gematria, a “numerological system by which Hebrew letters correspond to numbers,” “eras” corresponds to the number 176, which itself corresponds to the words “amnesia” and “abracadabra.” She concludes the video by saying, “This might just be a coincidence, but I don’t believe in coincidences.”


Most people in the comments didn’t take Morgan’s video particularly seriously — one commenter joked that they were able to remember the concert cost them an extra $1,500, a reference to how expensive tickets to the Eras tour are, not just at face value but also on the secondary market.



As in most cases, it would seem that science trumps dark magic here: Fans are so excited and immersed in the moment that they feel like time has suddenly passed and they haven’t been able to adequately process everything going on. So it’s less a Hebrew numbers and letters game and much more a matter of time is flying when they’re having fun.